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5 Ways to Get Video Reviews for Your Products and Services in 2024

Lea von Bidder
January 3, 2024
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In today's digital age, video reviews have become an essential part of any marketing strategy. Not only do they provide potential customers with a detailed look at what they can expect from a product, but they can also help increase conversion, boost brand awareness, improve SEO and decrease costs per click. In this post, we will explore the different options businesses have for obtaining video reviews for their products and services and their respective pros and cons.

1. Customer Generated Reviews

Utilizing customer feedback and creating videos featuring their experiences with your products or services.

Pros

  • Authentic and unbiased
  • Cost-effective
  • High social proof

Cons

  • Limited control over content
  • Often low willingness of customers to participate in
  • Often low quality
  • Often hard to translate

2. Expeerly Reviews

High quality and unbiased product review videos by experts. Easily obtainable through expeerly.com 

Pros

  • Unbiased expert reviewers increase trust
  • Hassle-free
  • Cost-effective
  • High-quality content

Cons

  • Limited control over content

3. Employee Reviews

Creating videos featuring your own employees providing their thoughts and experiences with your products or services.

Pros

  • Familiarity with the product
  • High employee engagement

Cons

  • Limited authenticity
  • Lots of work to create and edit videos
  • Not cost effective

4. Influencer reviews

Partnering with popular social media influencers to showcase your products or services through their personal review videos.

Pros

  • High reach and brand awareness
  • High social proof
  • Alignment with brand image

Cons

  • High costs
  • Limited authenticity

5. Actor Reviews

Hiring actors to feature in professionally produced videos reviewing your products or services

Pros:

  • High production value
  • High engagement
  • Alignment with brand image

Cons:

  • High costs
  • Limited authenticity

In conclusion, video reviews are a powerful tool for businesses looking to boost sales and increase brand awareness in 2023. With the variety of options available, there's a way to get video reviews that fits any budget and marketing strategy. Whether you choose to go with customer-generated reviews, expeerly, employee reviews, influencer reviews, or actor reviews, make sure to weigh the pros and cons before making a decision. Remember, video reviews are not just about promoting your products, but also about building trust and credibility with your audience. Don't hesitate to invest in high-quality video reviews to take your business to the next level.