TikTok has become one of the most popular social media platforms today, with over one billion active users worldwide. The app's popularity has made it an attractive marketing platform for businesses looking to reach a younger and more engaged audience. But with the rise of video marketing, creating a successful TikTok marketing strategy can be a challenging task.
For brands, video marketing is not always easy. It can be expensive to produce high-quality videos and it can also be difficult to determine how often to post videos and what type of content to share. However, with the right strategy, TikTok can be a valuable tool for businesses to reach their target audience and increase conversions.
One important aspect of a winning TikTok marketing strategy is to have a variety of creative assets. But where to start? This blog helps you get ideas on what kind of assets your business can create for your Tiktok strategy in 2024.
Let's take the example of "Bennis Bottle Company", a brand that sells beautiful water bottles. To create a winning TikTok marketing strategy, the brand could utilize the following elements:
Showcasing the process of making the bottles or how they package them can give the brand a personal touch and show the behind-the-scenes of the business.
Creating brand videos that feature the water bottles and highlight the unique features and benefits of the product can help the brand stand out.
Sharing videos of the water bottles being used at a gala or other event can help the brand connect with their target audience and show the product in action.
Collaborating with TikTok influencers can help the brand reach a wider audience and build credibility with their target market.
Sharing videos of fans who love the water bottles can help the brand tap into the power of word-of-mouth marketing and show the product in action.
Creating educational videos that explain the sustainability of the water bottles compared to other products, such as PET bottles, can help the brand differentiate themselves and demonstrate their commitment to the environment.
Using Expeerly to get authentic and fast video reviews of the water bottles can help the brand build trust with potential customers and increase conversions.
Creating videos to announce new colors or other product updates can help keep the brand top of mind and create a sense of excitement and anticipation among the target audience.
Sharing the founder's vision and the story behind the creation of the water bottles can help the brand connect with their target audience and create a sense of personal connection.
Answering community questions, such as where the water bottles are made, can help the brand build trust with their target market and demonstrate their transparency and commitment to customer service.
Creating duet and stitch videos that show the water bottles being used in creative and fun ways can help the brand connect with their target audience and demonstrate the versatility of the product.
Creating how-to videos and product demos of a new water bottle filter system can help the Benni to educate their target audience and demonstrate the product's features and benefits.
Creating seasonal videos, such as holiday-themed videos, can help Benni connect with the target audience during special times of the year.
Starting a hashtag challenge on TikTok can help the Benni engage with their target audience and create viral content.
Benni could create a competition among its users to share the best place to drink water from your Benni Bottle and post the videos.
Creating TikTok content for your brand or business can come with varying degrees of cost and effort. Bennis Bottle Company, for example, has several options to consider in order to execute their TikTok marketing strategy effectively.
Utilizing UGC can be an economical and scalable solution for Bennis. Encouraging customers to participate in challenges or competitions can increase the volume of UGC they receive.
Benni or a member of their team can dedicate a portion of their time to creating employee videos, behind-the-scenes content, and other promotional material.
Utilizing Expeerly can offer Benni shareable, engaging content for TikTok, while other video services can provide animated videos or AI-driven explainer videos.
Benni can hire a freelancer for their video marketing needs through platforms such as Upwork or Fiverr.
When Benni has the resources to do so, they can engage an agency to handle their video marketing strategy and create professional-quality marketing material.
In summary, a successful TikTok marketing plan should focus on creating diverse, innovative content to showcase the brand and product. This helps reach a wider audience, establish trust, and drive conversions. The cost of executing these ideas varies, giving you the flexibility to choose the most suitable option.
