Video reviews and UGC (User generated content) have become an essential tool for businesses looking to showcase their products and services. Not only do they provide potential customers with a detailed look at what they can expect from a product, but they can also help increase sales and boost brand awareness. In this post, we'll explore the power of video reviews and how they can help your business grow.
According to a study by Animoto, four times as many customers would rather watch a product video than read about it. This means that a well-produced UGC video review can help potential customers make a buying decision more quickly and easily. Video reviews can also help increase the average order value by providing customers with a more detailed look at a product or service.
In fact, in a study done by vocalvideo in 2020, 88% of the surveyed 456 marketer across industries confirmed they saw at least a 10% lift in conversion when including video reviews.
When potential customers see that other people have had positive experiences with a product, they're more likely to trust the business and make a purchase. User-generated video reviews can be particularly powerful in this regard, as they provide an authentic, unbiased look at a product or service.
Think about it: Wouldn’t you rather see someone interacting with a product you are about to buy than to just view branded pictures and videos?
One of the key benefits of video reviews and UGC is that they can help improve the SEO of your website. By creating video reviews of your products and services and embedding them on your website, you can increase the amount of unique and relevant content on your site and increase time on site and engagement. This can lead to your site ranking higher in search results for relevant keywords. Additionally, by uploading the video to video sharing platforms like YouTube and including a link back to your website, you can increase the number of backlinks to your site. This can also help to boost your search engine rankings.
Another advantage of using video reviews is that they can help decrease the cost per click in paid media campaigns. Video content is known to be highly engaging and can capture the attention of the viewer much more effectively than other types of content. This means that when you use video reviews in your paid media campaigns, you can expect higher click-through rates and lower cost per click. Additionally, video reviews can also help to increase the likelihood of a viewer taking a desired action such as making a purchase or signing up for a free trial. This can also help to decrease the overall cost of your paid media campaigns.
UGC such as video reviews are a cost-effective solution for showcasing your products and services compared to other forms of content, such as professional photography or videography. They can be used in multiple ways, such as on your website, in paid media campaigns, and on social media, making them a versatile and cost-effective option for businesses looking to promote their products and services.
Video product reviews are a powerful tool for reducing product returns. When customers can see and hear about a product before they purchase it, they are able to understand it better and make more informed decisions. This leads to fewer instances of buyer's remorse, and ultimately, fewer returns.
Video reviews can be a powerful tool for increasing upsells and cross-sells as video reviews allow customers to see multiple products in one review. This can be especially helpful for retailers who sell a variety of products that complement each other, such as clothing and accessories. When customers see multiple products in one video review, they are more likely to purchase a variety of items from the same retailer or brand.
In conclusion, video reviews and UGC are a powerful tool for businesses looking to showcase their products and services. They can help increase conversions, trust and credibility, SEO, brand awareness, and decrease cost per click and costs of creating brand assets. Moreover, they can reduce returns and increase upsells. By using video reviews, businesses can provide potential customers with a detailed look at a product or service, and gain a competitive edge in the market.
Expeerly makes it easy and cost-effective to create high-quality, authentic product video reviews for your business. All you have to do is send us your products, and we'll take care of the rest.
