Our mission is to help shoppers choose right.

As founders who have built and grown e-commerce and direct-to-consumer brands, we know how important trust and authenticity are in the online shopping experience. Buying online can feel like a gamble—there’s too much (or too little) information, reviews can be unreliable, and it’s hard to know what’s real. Without authentic product demonstrations or a human connection, making the right choice isn’t always easy. We knew there had to be a better way, so we set out to create it.

Our mission is simple: help shoppers choose right. By providing trustworthy, engaging, and useful product videos—made by real people and shown exactly where they’re needed—we make shopping online feel less like a risk and more like a confident decision. And it’s working: Expeerly reviews don’t just help shoppers, they also boost conversions, build trust, and reduce returns. We’re just getting started, but we believe that when shopping feels more human, everyone wins.