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Welcome to the expeerly Academy, where a series of videos will guide you in creating the perfect expeerly review.
In this first lesson, we explain why we do experimental reviews: to help customers make informed buying decisions, reduce waste, and increase joy. In today's fast-paced, consumer-driven world, decisions are often made quickly without all necessary information.
Typical product pages are lengthy and unhelpful. Expeerly aims to provide concise, informative guidance to determine if a product is right for the customer and fits into their world.
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Our main motivation is to address the waste caused by returned products. A partner revealed that returned items are often trashed without checking for defects due to cost and time.
While the buying process is easy and returns are allowed, wrong decisions lead to waste, highlighting the need for better buying choices.
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It's a massive amount of trash that we are trying to prevent. In household electronics, around 5% of products are returned right away, and in fashion, it's over 30%. This significant waste is a result of wrong decisions, leading not only to trash but also to a lack of joy.
We want customers to be excited about their purchases, similar to the joy of saving up for something special as a child. Nowadays, easy consumption has diminished those moments of true satisfaction.
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We aim to help customers find joy in their purchases by providing the necessary information, ensuring they look forward to and appreciate their products.
Our goal with expeerly reviews is to guide customers, reduce waste, and enhance their buying experience.