Lesson 4: To consider before creating a video

Before starting your expert review, thoroughly study the campaign detail page. Learn about the USPs, special instructions, age, and screening questions.
Although you were booked for this campaign for a reason, ensure you review all provided information.
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Click on the USPs to see what the company considers special about the product. Use these as inspiration, but highlight the USPs you find important.
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Check the retail website link for product presentation. Additional general requirements, inputs, and the high-level script are also available on the page.
Importantly, find the pronunciation guide for the brand name and any additional instructions provided in a PDF further down the page.

Ensure you are familiar with the product by using it extensively. For wearables, understand the data it provides.

Start taking b-roll while exploring the product, especially for cooking items, to capture clean shots before they get dirty.