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Length: The Expeerly review should be concise, lasting between 25 to 40 seconds. This duration ensures that the content is short enough to maintain viewer interest while being long enough to convey necessary information.
Filming Angle: Always film the video vertically from the start. Avoid shooting horizontally and cropping later, as it compromises the video's quality and appearance. Vertical filming is crucial for maintaining a professional and polished look.
Voice Over: Instead of speaking directly to the camera, use a voiceover. This method means you will not address the camera in real time. Instead, record your narration separately and overlay it on the video. This approach reduces performance pressure and allows for a smoother presentation.
Fast-Changing B-Roll: Incorporate B-roll footage that changes rapidly, with new shots every one to two seconds. B-roll includes various clips of you using the product, shots of the product itself, and any other relevant scenes. This fast-paced editing style keeps the video dynamic and engaging.
Editing: Keep editing to a minimum. Avoid adding subtitles, fancy overlays, special effects, or trendy elements from platforms like TikTok. The focus should be on straightforward, clean editing that showcases the product effectively without unnecessary distractions.
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The key elements of an expert review are: B-roll (visuals), a pre-written script, and the voiceover where you read the script.
The Hook: The hook is the first five seconds of the video that aims to capture the viewer's attention immediately. It is crucial because it determines whether viewers will continue watching. Expeerly reviews follow a standard script, and the hook should be engaging but not overly salesy.
A Quick Intro: Introduce yourself briefly and authentically. State your real name, your role as an expeerly tester, and any relevant personal background to establish credibility. Make sure to look directly into the camera, making a visual connection with your audience.
Features: Focus on explaining the key features of the product, emphasizing unique or non-obvious attributes. The explanation should help the shopper understand what the product is and how it operates. Visual aids are important; if the product has various features or uses, show these through different settings or scenarios to ensure the viewer comprehensively understands what you're reviewing.
Optional: Things to Know, Tips: This section allows for sharing additional insights like drawbacks or lesser-known facts about the product that might influence purchasing decisions. For example, mentioning the battery life of headphones and suggesting carrying a charger, or noting the capacity limitations of an air fryer and recommending supplementary cooking methods for large groups.
Results: Summarize how the product can solve a problem introduced in the hook. Illustrate how it improves life, whether by saving time, reducing effort, or enhancing enjoyment. End with general statements about the product's benefits without overtly recommending it, to maintain an objective tone in the review.