Lesson 5: How to get started creating a video

Length: The Expeerly review should be concise, lasting between 25 to 40 seconds. This duration ensures that the content is short enough to maintain viewer interest while being long enough to convey necessary information.

Filming Angle: Always film the video vertically from the start. Avoid shooting horizontally and cropping later, as it compromises the video's quality and appearance. Vertical filming is crucial for maintaining a professional and polished look.

Voice Over: Instead of speaking directly to the camera, use a voiceover. This method means you will not address the camera in real time. Instead, record your narration separately and overlay it on the video. This approach reduces performance pressure and allows for a smoother presentation.

Fast-Changing B-Roll: Incorporate B-roll footage that changes rapidly, with new shots every one to two seconds. B-roll includes various clips of you using the product, shots of the product itself, and any other relevant scenes. This fast-paced editing style keeps the video dynamic and engaging.

Editing: Keep editing to a minimum. Avoid adding subtitles, fancy overlays, special effects, or trendy elements from platforms like TikTok. The focus should be on straightforward, clean editing that showcases the product effectively without unnecessary distractions.

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The Hook: Start with a captivating hook to grab the viewer's attention within the first few seconds. This could be an intriguing question, a surprising fact, or a compelling statement related to the product. The goal is to ensure viewers are immediately interested and engaged, making them want to continue watching the video.

A Quick Intro: Introduce yourself clearly as an expeerly tester or reviewer. Mention your role and explicitly state that you are reviewing the product for expeerly. This establishes credibility and reinforces the brand you are representing, helping viewers understand the context and trust your review.

The Problem: Identify and describe the problem that the product aims to solve. Use relatable and specific examples that resonate with your audience. For instance, mention everyday challenges like having too many dishes in the sink, a perpetually dirty house, or difficulties in transporting children. This helps viewers see the relevance of the product to their own lives.

Highlights and Features: Dive into the specific features and highlights of the product, emphasizing what makes it unique and superior to other similar products. Avoid generalizations about the category; instead, focus on unique attributes of the product you are reviewing. Discuss non-obvious features that might not be immediately apparent but are discovered through testing.
Explain why these features matter, using real-life scenarios to illustrate their significance. For example, if the product is exceptionally silent, describe how it allows vacuuming without disturbing a partner working from home or children who are napping.

Results: Conclude by explaining the results and benefits of using the product. Describe how it effectively solves the initial problem and enhances the user's life. Provide concrete examples of the positive outcomes, such as no longer needing to vacuum at night or being able to spend more quality time with family. Highlight the overall improvement and convenience brought by the product, reinforcing its value and effectiveness.