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A new shot per second: Aim for rapid scene changes, ideally every 1-2 seconds, to maintain viewer engagement.
Ensure dynamic shots: Keep the camera moving when filming products, avoiding static shots to create visual interest.
Different angles are key: Utilize various perspectives when filming a single activity to provide diverse visual content.
Stable filming: Use a firm surface or stand for your camera/phone to ensure smooth, professional-looking footage.
Make sure that you and the product are fully visible: Position yourself and the product in the center of the frame to accommodate potential 1:1 format cropping.
Here you'll find more infos from Sophie.
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Appropriate attire and makeup: Wear suitable clothing and makeup that doesn't distract from the product. Avoid nudity, logos, strong patterns, and political statements on clothing to keep the focus on the product and your life.
No obvious other brands: Minimize the visibility of competing brands in your video. Be conscious of branded items you're wearing or using to avoid unintentional promotion of brands other than the one you're reviewing.
Clean and aesthetic backgrounds: Ensure your filming environment is tidy and visually appealing. While some "real life" elements are acceptable, only show messiness if it's relevant to your content.
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Clean the lens: Always clean your camera lens before filming, as this simple step can significantly improve video quality.
Use front camera: Utilize the main (rear) camera of your phone for filming, not the selfie camera, to ensure better video quality.
Always shoot natively: Film in the intended final format from the start. If the video needs to be vertical, shoot vertically; don't film horizontally and try to crop later.
Film 4K: Use the highest quality video settings available on your device, typically 4K resolution, to capture the best possible footage for your content.
Be outside if possible: Whenever the product or service allows, film outdoors to take advantage of natural light, which provides the best lighting for videos.
Use natural light inside: When filming indoors, prioritize natural daylight over artificial lighting. Film during the day and minimize the use of lamps when possible.
Film in front of a window: Actually, the transcript advises against this. The correct point is: Never film in front of a window. Position yourself so that the light source is behind the camera to avoid being in shadow.
Close direct light source if unavoidable: If you can't remove a direct light source from your shot, use curtains or other methods to soften or diffuse the light.
Reduce blurring: Minimize reflections and mirrorings from windows or other reflective surfaces in your background. Use curtains or adjust your positioning to avoid capturing unwanted reflections that can distract from your main subject.